How we collect and treat your data

Pursuant to Italian Privacy Decree no. 196/2003

This website uses cookies in order to enhance user experience and to help you make the most of navigation to our site. Below we provide you with information about what cookies are, what they do, the types of cookies we use, why we use them and how to configure or disable them.

What are cookies and what are they used for?

A cookie is a small text file stored on your PC, tablet, smartphone or any device with navigation information. The set of "cookies" of our users helps us improve the quality of our website, letting us see which pages are useful, which are not and what could be improved. Cookies are essential to the operation of the Internet, providing many advantages in the field of interactive services, easier navigation, the use of our web page and the access to services that are requested by visitors (namely  newsletters, webinars and other events). Cookies cannot harm your pc.

Our website use the following types of cookies:

Session (or technical) cookies: temporary cookies that allow the user to access personalized services and to take full advantage of the site's features.

Analytical cookies: allow us to quantify the number of users and make statistical analysis on the activity and use of users of the service provided. The analysis of the navigation on our website is used to improve the quality of the services we offer.

Third Party Cookies: are those that are placed by third parties on your device and that can be managed by your browser (see below). Our website uses cookies of third parties and namely the services and features of Google Analytics, HubSpot and Wistia, which may be used to build profile of users (see below). These functionalities allow us to collect traffic data to enhance the user experience.

Please note that using the features of Google Analytics, HubSpot and Wistia is not collected any personal information (unless the user explicitly provides it while sending contact forms or information requests), but we gather data concerning the preferences and the interests of our visitors (on anonymous basis), in order to better understand the use of our website and to better direct the services provided.

Please note that when you provide us your details (such as name, surname, professional information like job title) by filling in forms on this web site to register for newsletters and updates, we may use said details in an identifiable format in order to build a profile for you to try and ensure that you receive only content that you are likely interested in.

You can always unsubscribe from receiving newsletter emails, legal updates and other information from us by clicking on the ‘unsubscribe from all future emails’ link in the email you receive.

HubSpot Cookies:

Our website uses HubSpot third-party services that has their cookies embedded to our site. Those cookies are: __hssc, __hssrc, __hstc, hsfirstvisit, _ceg.s, _ceg.u, _ga, hsPagesViewedThisSession. They are used by HubSpot for website analytics and user authentication.

There are also optimizelyBuckets, optimizelyEndUserId, optimizelySegments - cookies used by HubSpot and set by the Optimizely website optimisation plaftform to track users across domains and reconcile their actions to an A/B tests on the original domain.


Analytics - We use Google Analytics ( to tell us how many visitors we have to this web site and what those visitors do while on this website. All tracking data is anonymous. These cookies are called _utma, _utmb, _utmc, _utmv, __utmt, _utmz.
Google Tag Manager - Google Tag Manager (GTM) keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on our site. The following cookies are used by GTM: gtm_debug, gtm_preview.
We embed videos on our website using the Wistia platform. When viewing these videos Wistia may place a cookie on your device to improve the viewing process. These cookies are _distillery and muxData. This cookies does not identify you personally unless you have already subscribed to our Community. Wistia tracks how you interact with the videos on this site: how much of a video you watch, at what points in a video you pause or rewind, etc. Wistia aggregates the data collected through the videos here, including names and email addresses (if you provide it to us), and provides it to us. Wistia does not sell or provide the data it collects to third parties.



We use AddThis tools to display social sharing buttons on our website. The cookies set by AddThis are:

  • uid - Uniquely assigned machine-generated user ID
  • di/dt - Maintenance cookies that help manage expiration for other cookies
  • bt - User interest modelling
  • uvc - Measures how often we see an AddThis user
  • ssc/psc/uvc - These cookies are used in recording user sharing and social activity
  • loc - Geolocation, used to help publishers know approximately where people sharing information are located. (State level)
  • uss/ups - Used to record user-specified sharing preferences
  • ssh/sshs - Used for optimizing sharing settings for the user
  • dbm - User preferences on whether to see toolbar download options

We remember that you can always disable the data collection of these data through the settings of the ads in the dedicated page of your Google Account (, or through the Google tool GaOptOut.

The use of these cookies is purely anonymous, personal information is not collected unless the user explicitly provides it while sending contact forms or information request. Concerning the private data management policy, refer to the section on privacy on our site.

Once a year we request to our contacts to confirm their authorisation for us to maintain their data.

 You can allow, block or remove cookies installed on your computer by modifying the configuration of options of your browser. However, if you disable or delete cookies you may not be able to access certain areas of the website or use some of the services offered. For further information about cookie management, please see the instructions of your browser.

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